FOREBABES GOLF

ForeBabes is a women’s golf apparel brand focused on relaxed, casual clothing designed for both the course and everyday wear.

The founder wanted the brand to feel approachable and modern, drawing inspiration from athleisure brands and the growing culture of social, lifestyle-driven golf.

The direction was to create a clean, minimal visual identity that could translate easily across apparel such as sweatshirts, hoodies, and hats.

Approach

Working closely with the founder, the goal was to create a simple and flexible identity system that could function effectively on garments while remaining recognizable as the brand grew.

Because the brand would primarily live on apparel, the identity needed to work well across embroidery, screen printing, and small-scale applications.

Solution

I developed a versatile logo suite including primary, secondary, and icon variations designed specifically for apparel use. The system allows the brand to apply consistent branding across clothing and accessories while maintaining a clean, recognizable look.

To support long-term consistency, I also created a concise brand standards guide outlining logo usage, colour application, and core visual guidelines.