OVERVIEW

Honda

The work on Honda Canada's portfolio spanned Powersports, Marine, Power Equipment, and Outdoors (ATV & SXS) . Honda is a legacy brand with multiple divisions, multiple visual identities, and no shortage of complexity.

ROLE

Senior Production Designer,
Clearmotive Marketing Group

Design, Prepress & Production,
Digital Asset Management, Retouching

SCOPE

Throughout my time on this account, I supported the full Honda Canada ecosystem across every sub-brand, maintaining brand consistency and production quality across nationwide print and digital campaigns.

New model releases and seasonal sale campaigns throughout each year allowed me to continuously build and expand upon my skill set as a designer. Deliverables spanned the full gamut of digital to print.

CHALLENGE

Managing a legacy global brand of Honda's scale means every asset, across every sub-brand, every channel, and every market has to be prepared to align with highly specific brand standards - in English and French.

The varied deliverables and robust digital asset library required a specific blend of skills and the definition and development of processes to stay on top of the high-volume workload and precision this account demanded.