PROJECT OVERVIEW
ARBOUR LAKE WEST SALES CENTRE
Hopewell Residential is one of Calgary's most established residential developers, known for master-planned communities that require a cohesive brand presence across every buyer touchpoint — from the first ad to the physical sales centre experience.
ROLE
Senior Production Designer,
Clearmotive Marketing Group
Print Design, Prepress & Production, Display Design & Fabrication, Project Management
SCOPE
Responsible for the design, production, and physical installation of every branded element for the Arbour Lake West sales centre launch. Deliverables spanned print and digital advertising, sample boards, wayfinding, out-of-home, dimensional signage, and a fully custom preserved moss wall with dimensional lettering for the reception area.
CHALLENGE
This project went beyond the screen. In addition to designing and producing all campaign materials, I coordinated directly with fabrication and print suppliers, worked through construction methods and material selection, attended press checks, and was on site to ensure every element was installed exactly as designed.
Hand-built preserved moss wall with dimensional signage
Dimensional type, vinyl graphic, sample boards and signage above
Design material sample boards and signage above
Community map feature wall with dimensional type and applied vinyl graphics
Show suite exterior backlit wrap composed of digitally stitched drone photography
Arbour Lake West design centre
Show suite exterior backlit wrap using exterior condo renders
A closer look at the community map feature wall - dimensional type, vinyl graphics
Exterior electric signage and design centre banner board